
Testimonial from
Block Design
"Absolutely – we at Block would highly recommend. The greatest benefit of working with Elliot was having expert support at every step; it felt like having a safety net. Rather than spending time Googling everything or making countless mistakes, we could simply jump on a quick call or troubleshoot over email. Having someone who knows the platform inside out saved us a huge amount of time and frustration.
Elliot made what could have been a daunting project feel simple and stress-free. What stood out most was his patience and his willingness to explain things clearly – nothing ever felt rushed or overly technical. I always felt comfortable asking questions without feeling silly. Plus, you learn a lot along the way, so you’re more confident managing the site moving forward.
He’s helped us build a website that not only looks great but genuinely works for our business – our customers love it too."

Project summary
Shopify Upgrade
Block Design had previously invested in a bespoke-coded Shopify website. However, they approached Business Think for assistance with altering the layout of items, as they were locked into paying for coded updates every time they wanted to make a change — no matter how small.
During our discussions, it became clear that removing the bespoke theme entirely would be both easier and more cost-effective. This approach would free them from ongoing development costs and offer greater flexibility and functionality moving forward.
We recommended transitioning to the DIY Shopify package, as the business wasn’t starting from scratch — it already had products and content stored within its database.
Tara appointed Madi to lead the project on Block’s side. The most technically challenging aspect was managing the large number of swatches (colour choice icons) used across their product range. These had previously been implemented using custom code. We reconfigured them using Shopify Metafields — the correct and future-proof method — ensuring the website remained robust and easy to manage.
Working with Madi was a pleasure. During our weekly coaching sessions, we developed a clear and effective workflow: Madi would present an idea, I would identify the technical solution and implement it. Then, as this was a DIY Shopify setup, I would show her how to update or add content independently. We would regroup a week later via Zoom to review progress and troubleshoot any issues.
Thank you to Tara and Madi for inviting me to support this project.
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Victoria Sewart Jewellery
"We valued most the friendly yet professional work ethic, especially always getting back to us with answers to what may have been mundane questions. We’ve gained a contemporary e-commerce website, that...
Victoria Sewart Jewellery
"We valued most the friendly yet professional work ethic, especially always getting back to us with answers to what may have been mundane questions. We’ve gained a contemporary e-commerce website, that...
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The Pattern Book
“Our 10-year-old WordPress site was badly in need of an upgrade, and it was only after spotting Elliot’s newsletter that we decided to end our months-long struggle with WordPress plugins...
The Pattern Book
“Our 10-year-old WordPress site was badly in need of an upgrade, and it was only after spotting Elliot’s newsletter that we decided to end our months-long struggle with WordPress plugins...
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Block Design
"Absolutely – we at Block would highly recommend Elliot. The greatest benefit of working with Elliot was having expert support at every step; it felt like having a safety net....
Block Design
"Absolutely – we at Block would highly recommend Elliot. The greatest benefit of working with Elliot was having expert support at every step; it felt like having a safety net....