
Why Choose Shopify?
With over ten years of experience building Shopify e-commerce websites, we offer a cost-effective and low-risk way to move your business onto one of the best-performing selling platforms available.
Whether you're planning a brand-new build or feeling frustrated with your current e-commerce setup, the advantages of choosing Shopify far outweigh those of other platforms on the market.
Below, you’ll find a selection of frequently asked questions about choosing Shopify as your e-commerce platform.
Why Choose Shopify
Frequently Asked Questions
How does Shopify encourage better sales conversion?
Shopify was designed specifically for e-commerce, unlike many other website platforms. In this respect, the user experience is second to none — your customers will find your website easier to navigate and will move through the checkout process quickly and smoothly.
Shopify has invested heavily in perfecting the e-commerce experience, with mobile usability built into every approved design, ensuring your store looks and performs brilliantly across all devices.
Why does Shopify offer more peace of mind about security?
Shopify is a self-hosted platform, which means Shopify is fully responsible for the security, hosting, and performance of your website. An SSL certificate (the padlock symbol) is included as standard, so your customers’ data is encrypted and protected — with no reliance on third-party providers.
One of the key differences between Shopify and platforms like WordPress is the way themes and apps are managed. Shopify only allows approved and regulated themes and plug-ins to be added to your site, significantly reducing the risk of errors, security breaches, or compatibility issues. In contrast, platforms like WordPress allow anyone to create and sell apps, which can lead to instability or vulnerabilities.
Shopify is also Level 1 PCI DSS compliant, which means it meets the highest industry standards for securely processing credit card payments. As a result, it’s extremely rare for Shopify stores to experience errors, downtime, or issues with the user experience — giving you and your customers peace of mind.
What are the social media benefits of using Shopify?
Shopify integrates seamlessly with major social media platforms, making it incredibly simple to list your products across multiple channels. With just a few clicks, you can publish your products to Facebook Shop, Instagram, Pinterest, TikTok, and more — directly from your Shopify dashboard.
You can also add product links to your Instagram posts and stories, allowing customers to browse and buy without ever leaving the app. These powerful integrations help increase your reach, streamline your marketing, and turn your social media presence into a direct sales channel.
Why is Shopify easier to update than other platforms?
Shopify is simple to use, easy to understand, and doesn’t require any technical knowledge. As a result, there’s no reliance on others or the need to pay expensive support fees. With less than an hour of training, you’ll be able to update your own site — without having to pay costly hourly rates for a developer to make small changes.
And if you ever do get stuck, Shopify offers excellent customer support at no extra cost. Help is available instantly via live chat — with no need to raise a ticket or deal with technical jargon. You’ll get clear, friendly support whenever you need it, without the usual delays.
Why is Shopify the most future-proof choice?
Shopify is here to stay. It’s the platform of choice for global brands such as Nescafé, the World Wildlife Fund, Lady Gaga, Budweiser, Penguin Books, and Red Bull — a clear sign of its strength, reliability, and scalability.
Unlike open-source platforms like WordPress, Shopify is not open code for developers to alter freely. This is a key advantage when it comes to security, stability, and performance. Shopify is solely responsible for keeping your site online, secure, and up to date, meaning you don’t have to worry about software updates, patches, or downtime.
It’s extremely rare for Shopify to experience issues — but when they do occur, they are resolved quickly by a dedicated technical team. This level of reliability and peace of mind is one of the reasons why so many successful businesses place their trust in the platform.
How does Shopify increase the chance of a high Google ranking?
Because Shopify includes so much functionality within its core software, there’s far less reliance on third-party plug-ins. This reduces the amount of additional scripting required, lowering the risk of errors — and that, in turn, has a positive impact on your Google ranking.
Shopify also makes it easy to update any part of your website quickly, without waiting on developers or support teams. This means you can upload new content, launch timely promotions, and engage customers as needed. The frustrations often experienced with other website platforms simply disappear.
Regularly updating your site sends strong positive signals to Google's algorithm. Sites that appear active and current are more likely to rank higher in search results — helping drive more traffic and sales over time.
I have an existing website — how difficult will it be to move to Shopify?
We are a certified Shopify Partner with extensive experience in successfully migrating businesses to the Shopify platform. Our past projects have included conversions from WooCommerce (WordPress), Magento, Wix, Squarespace, ZenCart, and even fully bespoke coded solutions.
As part of our step-by-step process, we work closely with you to review and enhance the user experience, making practical improvements along the way to ensure your new site is not only functional but optimised for your customers.
How much does it cost to run a Shopify site?
Shopify offers three main subscription packages, but in our experience, the Basic plan — currently £25 per month — is more than sufficient for most businesses. If you don’t require additional paid apps (and many don’t), this is the total monthly cost — and it’s even lower if you choose to pay annually.
This cost is comparable to hosting fees from other website providers, but with one key advantage: Shopify includes its own integrated payment system, allowing you to take card payments straight away with no additional setup or monthly fees.
When using Shopify Payments, transaction fees are straightforward and competitive — currently 1.7% + 25p per transaction for UK cards on the Basic plan.
What if I don’t want to build the site myself? Can you help?
Yes — if you’d prefer not to build the site yourself, we can help.
We offer a range of flexible services depending on your needs and budget. Whether you’re looking for full design and setup, expert help with the more technical elements, or simply want guidance while you manage content updates yourself, we’ve got you covered.
As a certified Shopify Partner, we have extensive experience in building, migrating, and optimising Shopify stores for businesses of all sizes. We’ve developed stores ranging from small catalogues with just 12 products to large-scale operations with over 8,000 items.
The scale of your store typically determines the time required — and this is how most web agencies calculate their fees.
If you’d like a no-obligation estimate, please contact us to arrange a Zoom meeting or request a call back. Whatever your budget, we’ll do our best to help you find a solution that works.
Get in Touch
With DIY Shopify, you can build your own professional Shopify store and have it live in just 30 days. Once your booking is confirmed, we’ll be in touch within 24 hours to arrange a start date for your coaching.
Whatever your Shopify needs — whether it's support, guidance, or technical expertise — we're here to help.
Shopify Case Studies
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Victoria Sewart Jewellery
"We valued most the friendly yet professional work ethic, especially always getting back to us with answers to what may have been mundane questions. We’ve gained a contemporary e-commerce website, that...
Victoria Sewart Jewellery
"We valued most the friendly yet professional work ethic, especially always getting back to us with answers to what may have been mundane questions. We’ve gained a contemporary e-commerce website, that...
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The Pattern Book
“Our 10-year-old WordPress site was badly in need of an upgrade, and it was only after spotting Elliot’s newsletter that we decided to end our months-long struggle with WordPress plugins...
The Pattern Book
“Our 10-year-old WordPress site was badly in need of an upgrade, and it was only after spotting Elliot’s newsletter that we decided to end our months-long struggle with WordPress plugins...
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Block Design
"Absolutely – we at Block would highly recommend Elliot. The greatest benefit of working with Elliot was having expert support at every step; it felt like having a safety net....
Block Design
"Absolutely – we at Block would highly recommend Elliot. The greatest benefit of working with Elliot was having expert support at every step; it felt like having a safety net....