The Shopify Guy

About Elliot Forte

Elliot Forte is an accomplished business strategist, digital marketing expert, and educator with over 25 years of experience helping businesses grow and adapt in an ever-changing marketplace.

Based in Bude, Cornwall, Elliot has worked with thousands of entrepreneurs and organisations, guiding them to make better business decisions, harness digital tools effectively, and achieve a balanced approach to work and life.

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Early Career &Business Advisory

Elliot’s career began in business advisory, where he quickly established himself as one of the youngest advisers in the UK to earn the prestigious Technology Means Business accreditation. Between 1996 and 2011, he worked closely with over 1,000 businesses under the Business Link network, providing expert guidance on business growth, innovation, and strategy. His ability to break down complex business challenges and offer practical solutions made him a sought-after consultant during this period.

Business Think Digital

Entrepreneurial Journey

In 2011, Elliot founded Business Think, a consultancy dedicated to helping businesses leverage digital marketing, e-commerce, and strategic planning. Since its launch, the he has successfully worked with more than 2,000 businesses, supporting them with digital transformation and marketing strategy execution.

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University Lecturing

Thought Leadership & Educational Contributions

Beyond his work as a business advisor, Elliot is an associate lecturer at the University of Plymouth, where he has taught marketing and digital strategy at both undergraduate and postgraduate levels. He actively contributes to shaping the next generation of business leaders. His academic role enables him to stay at the cutting edge of industry trends and research, which he applies in his consultancy and writing.

Government Projects & Business Growth Initiatives

Elliot’s expertise has been recognized by government bodies, leading him to secure and deliver major business support contracts, including the EU Open Innovation Programme and the EU Transition Programme. These initiatives have provided essential support to businesses navigating economic and political changes, equipping them with the skills and resources needed to thrive in evolving markets.

Business Author

Writing & Publications

Elliot is also an accomplished author, having written *Intervention: The Battle for Better Business*, a book that challenges traditional business support methods and focuses on overcoming personal and structural barriers to enterprise success. He later co-authored *Life Led Business*, a practical guide that helps entrepreneurs build sustainable businesses without sacrificing their personal well-being.

Philosophy

Personal Approach

Elliot believes that business success should not come at the expense of personal well-being. His *Life Led Business®* Programme was developed to help entrepreneurs align their personal values with their professional ambitions, ensuring that business growth supports a fulfilling life rather than leading to burnout. His coaching and consultancy services emphasize sustainable success, integrating strategy, mindset, and digital tools to create an integrated approach to business management.

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Elliot Forte is more than a Shopify Guy, he is a business strategist, a mentor, educator, and thought leader dedicated to reshaping how businesses operate in the modern world. With a record of guiding thousands of businesses, securing government-backed projects, and educating future leaders, his influence in the business community continues to grow. Whether through his consultancy work, university lectures, or books, Elliot remains committed to helping entrepreneurs achieve success on their own terms.

Testimonials

What It’s Like to Work with Me

Elliot has worked one-to-one with over 3,000 business leaders, helping them grow sales and take control of their digital presence. His practical, supportive approach consistently delivers results, and his advice is grounded in real-world experience.

A sample of 100 client testimonials is available, with further references supplied on request.

View a Sample of 100 Testimonials