The migration involved transferring orders, customer details, products, pages, and blog content — including a reward points scheme that had been running for several years. Throughout the build, a careful process was followed to ensure that existing search engine rankings were not put at risk.

Rachel was keen to evaluate the effectiveness of the user experience, and advice and guidance were provided on strengthening messaging and content — with the aim of creating the simplest and most effective transaction process for customers.

The new website was thoroughly tested prior to launch to ensure zero errors, both technically and from a marketing perspective. It was also connected to Boil and Broth’s Facebook and Instagram accounts, resolving previous issues with managing social media commerce — all with the click of a button.

The website went live three days before Crufts opened to visitors. To support the launch of the new product branding and website, a Google advertising campaign was implemented, targeting visitors attending the event in Birmingham. The campaign reached 28,719 people during Crufts week, with a total budget of less than £25.

Rachel has developed a product that is genuinely loved by her customers — and their dogs — with word-of-mouth playing a key role in her business growth. It was a pleasure to work with her and to witness her vision for the future come to life.