Abby preferred a single-site solution, so we implemented a paywall-style application on Shopify that restricted access to the learning sessions to paying subscribers only. This ensured that content remained secure for subscribers, while maintaining a seamless shopping and learning experience on the Every Woman Physio domain. It also resulted in significant cost savings, as monthly fees to external learning platforms were no longer required.

Throughout the project, we worked closely on marketing strategies and how best to present the learning material. I provided ongoing input to ensure the learning experience was clear, engaging, and effective for trainees. My background in creating and delivering online learning materials for university degree programmes proved invaluable during this process.

I’m grateful to Abby for trusting me to help bring this new business to life. I know she was initially unsure about how well this approach would suit the potentially sensitive nature of the content. However, the quality of her teaching and learning material is truly outstanding, and it was a pleasure to support her in building a platform that does it justice.