I really enjoyed this project because of the technical challenges involved. The database from Fay’s old website was exported, but the data proved incompatible with the Shopify platform. As a result, it had to be carefully restructured into a usable format — with particular attention paid to preserving the integrity of the existing search engine optimisation setup. The updated data was then successfully imported into the new site and thoroughly tested.

To give you an idea of the scale and complexity of this type of project, I just checked the Fay Page folder on my computer — it contains 38 sub-folders and 497 individual files.

Once the e-commerce functionality had been tested and online payments enabled, we moved on to designing a completely new website for the business. In truth, I couldn’t go wrong — Fay Page jewellery is so beautiful, it speaks for itself.

The website launched successfully in 2019, and since then we’ve continued working together on monthly digital marketing. Working with Fay is a real pleasure — she’s open to new ideas, always positive, and regularly credits Business Think with a large part of her success since launch. But with such a unique brand and exceptional products, the Shopify platform was only ever going to help increase her sales.

Last Christmas, a large and heavy package arrived on my doorstep. Inside were 48 cans of craft beer and a handwritten note that simply said “thank you” — even though the website had been finished months earlier. I’ll never forget that — it was such a thoughtful and generous gesture. Needless to say, Christmas was excellent!

Thank you, Fay, for asking Business Think to work with you on this project. Next year, I’m determined to visit the beautiful Isles of Scilly and say thank you in person.