Once the design was agreed, the existing content was carefully migrated to the Shopify platform. A key challenge at this stage was converting product-style content from WordPress into fully functional e-commerce listings suitable for Shopify. Each product had to be individually reviewed, edited, and prepared before being imported into the new site.

One of the main objectives of the project was to introduce the ability to sell prints alongside Sue’s original artwork. Previously, these two product types had been sold separately, but to simplify and improve the user experience, they were integrated into a single, streamlined shopping journey.

With a strong local profile, Sue was also keen to extend her reach beyond the immediate area. Marketing work was carried out in parallel with the website build, including search engine optimisation to support long-term visibility.

Less than three months after launch, the new website was ranking number one on Google for the search phrase “Cornwall seascapes” — a clear sign that the work done on both design and marketing had delivered results.