"I've found that Elliot brings a very logical and systematic approach to producing a marketing strategy, which, being an engineer, I really appreciate. Elliot works to put repeatable systems in place that allow the client to continue using the approach after the support ends, delivering sustainable results.

I like his ability to problem-solve from first principles, breaking down more complex issues into simple steps using logic. He has broad experience from years of working with all manner of businesses and can apply lessons learned from other sectors and markets, which supports innovation."

This six-month marketing support engagement began with a review of the overall marketing strategy and business plan, ensuring that all proposed ideas and actions were aligned with the business’s goals and fit for purpose.

One key outcome of these early discussions was the decision to migrate the existing e-commerce store from WooCommerce to Shopify. The new website was built over a two-month period, focusing on upgrading both the technical foundation and the user experience (UX), while taking careful steps to minimise any risk to existing search engine rankings.

A standout feature of the migration was the inclusion of a ‘pick and mix’ product selection tool, allowing customers to create their own combinations of energy pouches. As this is not a standard Shopify feature, custom functionality was developed and successfully implemented — enhancing the user experience and supporting more flexible, personalised ordering.